PENELOPE*PHONE

2006

The PENELOPE*PHONE extended the story created by the P*PHONE but drew on strong references from the 1920’s when Art Deco hailed a new dawn where art and technology were defining a new world through aviation and automotive advances. The design looked back at classic Bakelite designs from the era and imagined what the designers may have done with contemporary plastics at their disposal rather than their brittle, weak Bakelite.

The PENELOPE*PHONE, made from tough and malleable PC, presented beautiful sweeping curves across the sculpted surface. HULGER phones only had one button to present, allowing the emphasis of the design to focus on the form of the object, creating something more timeless.

The PENELOPE*PHONE came in ivory (colour, not material), black and maroon, had wired and Bluetooth variants and was later complemented with a matching base option for Skyping.

It was sold in Colette (Paris), MoMA (NYC), SCP (London), Tokyu Hands (Tokyo), Rosanna Orlandi (Milan) and many other leading global retailers.