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HULGERISATION

2006

 

Hulger was invited to brief the graduating year of St Martin’s product design degree. Rather than focus on phones specifically, we shared the values and philosophy of Hulger and invited students to find new categories in need of Hulgerisation. Looking at the way we relate to technologies, the way we think about them, use them and how these aspects combine to make us feel.

 

Students emerged with incredibly compelling ideas that offered idiosyncratic product ideas and commentary. The project was very well covered and was the first articulation of Hulger’s ambitions beyond the quirky founding idea of the “Retro Phone of the Future”. Something that opened the door for Plumen a couple of years later.

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